IPL 2025: The Big Four factor that drives IPL viewership
CRICKET
Mumbai: IPL returns with broadcasters targeting 70M untapped homes, focusing on viewer data to boost ratings, especially for marquee matchups.
Mumbai: It’s that time of the year when the nation’s favourite summer pastime comes back to life. Even as the Indian Premier League (IPL) celebrates adulthood with the new edition getting underway on Saturday, the broadcasters are eyeing 70 million untapped TV homes and 250-300 mobile devices yet to press the download IPL button.
But this appointment viewing is an output of accurate scheduling that is formulated after sifting through multiple excel sheets studying viewer demographics and franchise affinity.